People should be able to see what a product offers, decide with confidence, and move through it without unnecessary friction. I lead product design from discovery through release, bringing customer research, business priorities, and technical realities together so teams can build experiences that work in the real world.
Experience across
These projects show how I work at different scales: within a global subscription program, on an independent AI product, and through a restaurant service concept. Each begins with a decision that needed to become clearer for its users and follows it toward a working experience.
A monthly plan covering a printer, ink, and support was an unfamiliar offer for many customers. I led the experience from explaining the plan through purchase and enrollment, making its value, choices, and next steps clearer across launches and pilots.
Four major pilots delivered; shared design foundations across related initiatives.
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Designers learn from existing interfaces, but capturing their visual rules by hand takes time and leaves findings difficult to reuse. I defined, designed, and built a tool that organizes observed patterns into reports and exportable design tokens.
A working product spanning analysis, review, and design and code exports.
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Guests need practical answers before they book: what is served, what the place feels like, and how to reserve. I used research on restaurant-site pain points to create a responsive prototype with clearer content, menu structure, and a focused booking path.
A live prototype and reusable redesign method.
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Profile
Product quality depends on continuity. Research should shape the journey, the journey should guide the interface, and implementation should reflect what was tested. I keep those decisions connected across product, design, and engineering so the work stays clear as it moves toward launch.
I can own a substantial workstream within a larger team or take an independent idea from hypothesis to a working product. I use research and realistic prototypes, including AI-assisted builds, to make ideas tangible early and give teams better evidence for their next decision.
View CV and cover letterI connect customer needs, business goals, existing product behavior, and constraints so the team can solve the right problem before choosing a solution.
I map the journey and identify the decisions that matter most, helping the team focus effort where it reduces friction and creates value.
I use interface design, systems, and realistic prototypes so customers and teammates can evaluate an experience rather than an abstract proposal.
I refine the work with evidence and stay close to engineering through release, so real use informs the next iteration.
Visual archive
Selected compositions and image-led work from across product storytelling, visual systems, and creative exploration.
Let’s work together
If your team is shaping a new offer, improving a difficult journey, or aligning several initiatives, I can help define the problem, test a direction, and carry the experience through delivery. Based in Barcelona; open to remote and on-site opportunities.